Vizzy Hard Seltzer

Vizzy wants to be the most positively inclusive seltzer brand by centering the queer community year round, not just in June. To make sure LGBTQAI+ individuals feel seen and heard, Vizzy is donating one million dollars to the Human Right Campaign, and kicking off a new year round on premise activation. My role in this project was in the early stages as a consultant, taking a strong lead in creative concepting, participating in a round table discussion to help develop the strategy and POV for our creative team to use while bringing ideas forward, and to develop the first round of creative which birthed these concepts.

 

DE&I, Consulting

Art Direction - Russel Mank, Sonja Johnson

Copy - Teresa De Pinto, Jessie Cadle

Strategy - Katie Shanager

Consulting - Britt Meyer

ACD’s - Jessie Cadle, Kyle Reading

2020