Britt & Strategy

Understanding people and why they take action is one of my greatest passions in life, and synthesizing these learnings into simple ideas not only guides my creative work, but also informs my comedy. As a former senior creative, I understand what it takes to make great strategy, and I know how to inspire great creative with it. My work has won 2 Jay Chiat awards for my strategy on Trans Lifeline, and contributed to GPJ being awarded 'Agency of the Year' with Cisco.

Besides working on the strategy teams of my previous agencies, I have completed Strat U through Publicis Groupe, and Strategy Finishing School with Julian Cole. I continue to push my strategy skills while learning through webinars, reading strategy books, and being too ‘on the internet.’

Strategy is everything. Any work without strategy is aimless, and as someone who worked as a creative in ad agencies for 8+ years, I know strategy is the foundation of all great work out there, and that's why I want to be a strategist.

I am currently a senior experiential strategist with George P. Johnson, with ambition to one day lead a strategy department.