Luxury is in the eye of the beholder. To the naked eye, the Wagoneer is just another SUV, but to those who know, it is luxury reimagined. This :30 second national commercial was created to broaden the reach of the Grand Wagoneer brand by driving awareness, engagement and consideration among Black consumers.
Creative Direction - Simeon Coker
Copy - Sondra Morris
Art Direction - Crystal Cole & Britt Meyer