Luxury is in the eye of the beholder. To the naked eye, the Wagoneer is just another SUV, but to those who know, it is luxury reimagined. This :30 second national commercial was created to broaden the reach of the Grand Wagoneer brand by driving awareness, engagement and consideration among Black consumers and was done with all previously shot footage by the Jeep team.

 

Creative Direction - Simeon Coker

Copy - Sondra Morris

Art Direction - Crystal Cole & Britt Meyer