- #SwipeYourself with Kraft Mac & Cheese
Choosing yourself on Valentine's day is easier said than done... so what if we rewarded single people who actively chose themselves this V-day? This activation partnered with Tinder and GoPuff encouraged users to 'Swipe Right on Themselves,' and be rewarded with a promo code to have KMC on Valentine's day.
This message asked single users to make themselves their own Valentine's day date, and provided a comfy reminder that self-love is the most important love in your life with a cheesy reward. This activation ran for only 4 days (February 10th - 14th) and received an engagement rate of 5% (exceeding the 2-4% average) with a message open rate of 76%--far surpassing the 50-60% average.
This project was notably the most successful Tinder or GoPuff campaign by The Kitchen Agency.
ACD - Britt Meyer & Kirsten Dickherber
Art Direction - Amun Chaudbury & Britt Meyer
Photography - Bayly Shelley
Copy - Becca Pomerantz