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Britt Meyer

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  • …  
    • Home
    • Strategy 
      • POV
      • Trans Lifeline - Strategy
      • Reproductive Justice
      • Kraft Mac & Cheese
      • Philadelphia
      • Oscar Mayer
    • Creative 
      • POV
      • Disney
      • Trans Lifeline - Art
      • Jeep
      • LIFEWTR
      • Valentine's Day - KMC
      • Kraft Heinz
    • Culture 
      • POV
      • Welding
      • Strip Joker
      • Arm Wrestling
    • Any Questions?
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    Britt Meyer

    • Home
    • Strategy 
      • POV
      • Trans Lifeline - Strategy
      • Reproductive Justice
      • Kraft Mac & Cheese
      • Philadelphia
      • Oscar Mayer
    • Creative 
      • POV
      • Disney
      • Trans Lifeline - Art
      • Jeep
      • LIFEWTR
      • Valentine's Day - KMC
      • Kraft Heinz
    • Culture 
      • POV
      • Welding
      • Strip Joker
      • Arm Wrestling
    • Any Questions?
    • …  
      • Home
      • Strategy 
        • POV
        • Trans Lifeline - Strategy
        • Reproductive Justice
        • Kraft Mac & Cheese
        • Philadelphia
        • Oscar Mayer
      • Creative 
        • POV
        • Disney
        • Trans Lifeline - Art
        • Jeep
        • LIFEWTR
        • Valentine's Day - KMC
        • Kraft Heinz
      • Culture 
        • POV
        • Welding
        • Strip Joker
        • Arm Wrestling
      • Any Questions?
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      • US Cellular

        As an incremental project, we were first tasked with updating US Cellular’s interiors with graphics that would reinforce the brand tone attributes: approachable, authentic, modern, confident, progressive, and spirited. Utilizing their new visual direction* (referenced below) we proposed two design directions for their wall graphics; one with a wood material focus, and one that is purely shapes using their brand colors. They chose the wood material with large localized graphics for each location.

         

        Store Redesign, Environmental Graphics

        Art Direction - Britt Meyer & Kylie Wendell

        Graphics - Britt Meyer

        CD - Liz Rinaldi

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        USC's evolved brand identity informed the 2 wall graphic options below:

        Wall applied graphics with textured wallpaper

        Elevation of continuous walls behind the POS, consultation area, and product shopping
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        Below are photos from the prototype stores, installed Summer 2021.

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      Contact me: BrittanyMeyerDesigns@gmail.com

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