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Britt Meyer

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    • US Cellular
    • Kraft Heinz
    • Production Design
More About Britt

Britt Meyer

  • Home
  • Trans Lifeline
  • Agency Pronouns
  • Jeep
  • LIFEWTR - Black History Month
  • Disney
  • TDOR
  • Vizzy
  • Strip Joker
  • Visionworks
  • Diageo
  • US Cellular
  • Kraft Heinz
  • Production Design
  • …  
    • Home
    • Trans Lifeline
    • Agency Pronouns
    • Jeep
    • LIFEWTR - Black History Month
    • Disney
    • TDOR
    • Vizzy
    • Strip Joker
    • Visionworks
    • Diageo
    • US Cellular
    • Kraft Heinz
    • Production Design
More About Britt
  • Home
  • Trans Lifeline
  • Agency Pronouns
  • Jeep
  • LIFEWTR - Black History Month
  • Disney
  • TDOR
  • Vizzy
  • Strip Joker
  • Visionworks
  • Diageo
  • US Cellular
  • Kraft Heinz
  • Production Design
    • US Cellular

      As an incremental project, we were first tasked with updating US Cellular’s interiors with graphics that would reinforce the brand tone attributes: approachable, authentic, modern, confident, progressive, and spirited. Utilizing their new visual direction* (referenced below) we proposed two design directions for their wall graphics; one with a wood material focus, and one that is purely shapes using their brand colors. They chose the wood material with large localized graphics for each location.

       

      Store Redesign, Environmental Graphics
      Art Direction - Britt Meyer & Kylie Wendell
      Graphics - Britt Meyer
      CD - Liz Rinaldi
      2020-2021

      USC's evolved brand identity informed the 2 wall graphic options below:

      Wall applied graphics with textured wallpaper

      Elevation of continuous walls behind the POS, consultation area, and product shopping

      Below are photos from the prototype stores, installed Summer 2021.

    Contact me: BrittanyMeyerDesigns@gmail.com

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