US Cellular

As an incremental project, we were first tasked with updating US Cellular’s interiors with graphics that would reinforce the brand tone attributes: approachable, authentic, modern, confident, progressive, and spirited. Utilizing their new visual direction* (referenced below) we proposed two design directions for their wall graphics; one with a wood material focus, and one that is purely shapes using their brand colors. They chose the wood material with large localized graphics for each location.

Store Redesign, Environmental Graphics
Art Direction - Britt Meyer & Kylie Wendell
Graphics - Britt Meyer
CD - Liz Rinaldi
2020-2021

USC's evolved brand identity informed the 2 wall graphic options below:

Wall applied graphics with textured wallpaper

Elevation of continuous walls behind the POS, consultation area, and product shopping

Below are photos from the prototype stores, installed Summer 2021.