Samsung - Display + Shopper Innovation
Samsung approached RDG to create a unified brand standard for their retail displays across the nation. Once we developed the ‘Samsung Frame’ design, we were then able to apply our design language to all other Samsung displays, including floorcare, laundry, connected living, and Dacor lines.
Displays, Shop-in-Shop
AD - Britt Meyer & Kylie Wendell
CD - Liz Rinaldi
AOR - Glennon Schaffner
For a post COVID world, we are also proposing QR code enabled shopper innovation to empower consumers with information and understand the Samsung Connected Living story.
