Diageo

In this category reinvention, we highlighted why vodka is the crowd pleasing liquor for any occasion. ‘Vodka for Any Vibe’ is a mood focused solution that utilizes small, cross merchandised vignette spaces allowing shoppers to find the vodka occasion that calls to them. At each space, there will be a touch screen with recipes for inspiration with ingredients, decor, and glassware. that pairs with each vibe.

Depicted are our first round sketches to demonstrate our concept.

 

Aisle Reinvention, Shop-in-Shop

Art Direction - Britt Meyer,

Glenn Madigan, Kylie Wendell

Creative Direction - Liz Rinaldi