Trans Lifeline is the only peer support hotline run by trans people, for trans people. This campaign was designed to raise awareness of TLL in the trans community, by the trans community. Conceptualized by two trans creatives, ‘We See Us’ was designed to be a purely social campaign where trans influencers would share a photo with our overlay treatment about the importance of being seen by other trans people, which is exactly what makes Trans Lifeline such an invaluable resource. Trans Lifeline was able to raise almost $40K in the first week, going on to surpass their 2020 fundraising goal of $2.2 million by an additional 50% (totaling $4 million at year end.) According to Director of Advancement, Bri Barnett (she/they), “Today, we are expanding our reach and impact faster than ever before and #WeSeeUs was a pivotal part of our success.”

 

This project has won two 2021 Jay Chiat Awards:

GOLD - Connection Strategy

SILVER - Nonprofit Strategy

Full submission here

 

 

Social/Digital Campaign

Strategy - Britt Meyer & Lisa Ivy

Art Direction - Britt Meyer

Copy - Len Sheth

Co-Creative Leads - Britt Meyer & Len Sheth

2019 - 2020