Trans Lifeline

Trans Lifeline is the only peer support hotline run by trans people, for trans people. This campaign was designed to raise awareness of TLL in the trans community, by the trans community. Conceptualized by two trans creatives, ‘We See Us’ was designed to be a purely social campaign where trans influencers would share a photo with our overlay treatment about the importance of being seen by other trans people, which is exactly what makes Trans Lifeline such an invaluable resource. This campaign helped raise over $36,000 for TLL on TDOV and gave them a huge boost of new trans followers.

 

This project has won two 2021 Jay Chiat Awards:

GOLD - Connection Strategy

SILVER - Nonprofit Strategy

 

 

Social/Digital Campaign

Strategy - Britt Meyer & Lisa Ivy

Art Direction - Britt Meyer

Copy - Len Sheth

Co-Creative Leads - Britt Meyer & Len Sheth

2019 - 2020