For this year’s Black Art Rising campaign, we continued to celebrate and amplify Black creators while expanding the definition of art. We upped the ante by offering a huge prize to contestants: The chance to be on a LIFEWTR bottle for Black History Month 2023. And we did all of this through TikTok.

 

We promoted the contest on not only LIFEWTR’s channels, but also those of select creators. These promotions allowed us to feature different mediums of art: Dance, food, make-up, design, and even NFT’s. By partnering with Marsai Martin as our campaign curator, we were able to share the contest with her many followers and position her as a trustworthy communication medium to our audience. Throughout the month, we highlighted a variety of creators across many mediums on our social channels to drive excitement, inspire new ideas, and culminate to the NFT launch.

 

Social Campaign

Creative Direction - Teneka King

Copy - Sondra Morris

Art Direction - Britt Meyer

2022 - Ten35