#SwipeYourself with Kraft Mac & Cheese

Choosing yourself on Valentine's day is easier said than done... so what if we rewarded single people who actively chose themselves this V-day?
This activation partnered with Tinder and GoPuff encouraged users 'Swipe Right on Themselves,' and be rewarded with a promo code to have KMC on Valentine's day. This message asked single users to make themselves their own Valentine's day date, and a provided a comfy reminder that self-love is the most important love in your life with a cheesy reward.
This activation ran for only 4 days (February 10th - 14th) and received an engagement rate of 5% (exceeding the 2-4% average) with a message open rate of 76%--far surpassing the 50-60% average.

 

Social Activation

ACD - Britt Meyer & Kirsten Dickherber

Art Direction - Amun Chaudbury & Britt Meyer
Photography - Bayly Shelley

Copy - Becca Pomerantz

2023